Luxury Goods industry has enjoyed a steady growth despite the economic crisis. Controlling each aspect of business has always been at the core of luxury brands, while mass brands have outsourced manufacturing and sourcing to support more rapid growth.

The Internet has forced luxury brands to rethink the often tight control of luxury brands. This change has shifted more power to the customer therefore enabling them to shop in their own terms, while providing greater price transparency, information and access. These technological innovations and changing trends have moved even the most prestigious luxury brands online, while adopting omnichannel distribution strategies to keep up with consumer expectations.

AviaMediaTech Ltd works together with luxury brands to recognize opportunities and challenges generated from changing trends in consumer behavior and technological innovations.

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